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The Heart of Coppola

Make it simple, but significant - Don Draper

Make it simple, but significant - Don Draper

“We’re not good at everything, we’re not good by ourselves,” says Simon Sinek at the 99% Conference. Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers.

National Geographic Channel: Outliers by Dean Bradshaw
African Queen - Dean Bradshaw
Navajo - Dean Bradshaw
Navajo - Dean Bradshaw 
The world is prettier before sunrise. #navajoreservation  (Taken with Instagram)

The world is prettier before sunrise. #navajoreservation (Taken with Instagram)

The easiest way to sell yourself short is to compare your work to the competition. To say that you are 5% cheaper or have one or two features that stand out—this is a formula for slightly better mediocrity.

The goal ought to be to compare yourself not to the best your peers or the competition has managed to get through a committee or down on paper, but to an unattainable, magical unicorn.

Compared to that, how are you doing?

What’s stopping you. (Taken with instagram)

What’s stopping you. (Taken with instagram)

Sage words.

Sage words.

If you’re a creative, you HAVE to watch this speech. Up there with Steve Jobs’ famous Stanford address.

On copywriting by David Ogilvy