Make it simple, but significant - Don Draper
“We’re not good at everything, we’re not good by ourselves,” says Simon Sinek at the 99% Conference. Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers.
The world is prettier before sunrise. #navajoreservation (Taken with Instagram)
The easiest way to sell yourself short is to compare your work to the competition. To say that you are 5% cheaper or have one or two features that stand out—this is a formula for slightly better mediocrity.
The goal ought to be to compare yourself not to the best your peers or the competition has managed to get through a committee or down on paper, but to an unattainable, magical unicorn.
Compared to that, how are you doing?
If you’re a creative, you HAVE to watch this speech. Up there with Steve Jobs’ famous Stanford address.